Noise Media Out-Of-Home Campaign with TaskRabbit
Noise Media launched a large-scale out-of-home campaign for TaskRabbit across major European cities — London, Berlin, and Amsterdam — using parodies of well-known song lyrics to highlight home service categories on the platform. Thousands of screens and print placements are involved.
This marks Noise Media's first OOH campaign with TaskRabbit — a deliberate move toward tangible, real-world engagement beyond digital channels, aimed at highlighting the value TaskRabbit offers busy people.
The agency and TaskRabbit have collaborated since 2021, expanding into seven new European markets and launching the #dontdoityourself campaign, which also earned recognition at the Mena Search Awards.
The campaign has since won a 2025 Drum Marketing Award in the OOH category.
"We've genuinely loved working with TaskRabbit for this exciting OOH project. It's a hugely refreshing achievement for a campaign of this scale."
— Beau Lyons, Creative Director, Noise Media
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