Noise will be focusing on growing brand awareness and comprehension with new parents by developing and building the UK social accounts for Nanit as well as creating and handling the UK influencer program.
“We’ll be looking to take success from what Nanit has already achieved within the US market and driving important, informative, and inspirational content around parenting and children, and strengthen an already-valued relationship with this community” Caity O'Shaughnessy, Head of client Services @ Noise Media.
Noise’s content team will develop authentic partnerships with leading doctors, sleep experts, parents, and baby specialists to build the Nanit community in the UK. Influencers who are expecting or have young children will be key to creating relatable and meaningful content to support Nanit’s community. Social focal points will include Instagram, TikTok and Facebook as main channel drivers before expanding into other platforms including Twitter and Pinterest.
“We are incredibly excited to work with Nanit - they already know the value of their customer and understand how important social media is harnessing community and building strong brand values. They’ve totally disrupted the market and we look forward to continued expansion across the UK and beyond!” Anthony Goldman, Co-Founder @ Noise Media
Noise is an award winning social-first media agency that helps drive exponential growth for brands. For more information or to enquire about growing your brand through social media please email brands@noisemediagroup.co.uk
