Nanit appoints Noise to handle UK social expansion
Noise Media has won the UK social media account for Nanit, a global leader in smart baby monitors that uses wearable AI technology to monitor infant breathing and heart rates during sleep — while building a parenting community for advice, support, and shared experiences.
Nanit has raised over $75 million to date and remains the only company providing real-time data on babies' health and development.
Noise's scope includes growing brand awareness among new parents, building UK social accounts, and managing the UK influencer programme. Content will be developed with doctors, sleep experts, and baby specialists.
Primary channels: Instagram, TikTok, and Facebook, with later expansion to Twitter and Pinterest.
"At Nanit we care so much about supporting every parent's journey. We are SO thrilled to be working with the experts at Noise Media."
— Kayla Klein, Social Media Director, Nanit
"Nanit understand how important social media is in harnessing community and building strong brand values. They've totally disrupted the market."
— Anthony Goldman, Co-Founder, Noise Media
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