Noise wins Pure Dating App for US growth expansion
Noise has taken on Pure Dating App for digital marketing and influencer strategy in the US market.
The app has surpassed 8 million downloads and is built for open-minded individuals. User numbers more than doubled between 2020 and 2021 under the company's first female CEO, Olga Petrunina.
Pure operates differently to typical dating apps — users list turn-ons, post explicit ads describing what they seek, and match with purpose. Men and nonbinary users pay a fee; women do not.
Noise will drive awareness, app conversion, and in-app retention through influencer collaborations across the US market.
"Working with Pure App represents a new exciting challenge for us. They have created an extremely unique and recognisable brand and we look forward to launching campaigns with them in the US."
— Matt Stevenson, Head of Marketing, Noise Media
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