Dressed for Digital: Apricot and Noise Stitch Up a Growth Plan
Noise has partnered with Apricot, the British fashion label celebrated for flattering cuts, timeless prints, and practical everyday style.
Apricot has built a loyal customer base through its own stores and major retail partnerships. Their e-commerce channel has been growing steadily — but the brand is now ready to make it a dominant part of the business, and Noise is leading that charge.
The strategy combines precision-targeted paid media with a fresh content shoot. The aim: campaigns that are as eye-catching as the clothes themselves and impossible to scroll past, while reaching new audiences online.
Beyond existing channels, Noise will expand into new paid platforms — testing, iterating, and optimising to grow Apricot's online sales.
This is just the beginning.
"Apricot has already nailed their in-store and retail game. Now it's about taking that same success online — turning e-commerce from a growing channel into a thriving one."
— Matt Stevenson, Head of Paid, Noise Media
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