We've partnered with Indian Motorcycle to help an American original fly

Noise Media Group has announced a global paid media partnership with Indian Motorcycle, America's oldest motorcycle brand, founded in 1901.

Noise will serve as Indian Motorcycle's global paid media partner, directing strategy across the US and internationally starting in 2026. Work will run across Meta and Google, supporting both national brand storytelling and regional dealerships.

Planned activities include bold brand storytelling, clear product messaging, dealer network support, and confident, considered media placement — guiding consumers from initial awareness through to purchase intent.

Andrew Shanfeld, Chairman of Indian Motorcycle, described paid media as playing a critical role in how the brand's story is told, noting that Noise demonstrated a clear understanding of their heritage and ambition.

Matt Stevenson, Head of Paid Media at Noise, said: "Indian Motorcycle is an absolute icon. The heritage, attitude, and authenticity of the brand is what makes it so special — our job is to make sure that comes through clearly and powerfully in how the brand shows up today."

Anthony Goldman, Co-Founder at Noise Media, added: "This is exactly the kind of brand we love working with. Indian Motorcycle has cultural weight and real confidence. Our job is to help it reach new riders and scale authentically — and we can't wait to get started."