We’ve partnered with Indian Motorcycle to help an American original fly

America’s First motorcycle Co. puts AMERICA FIRST

Some brands don’t come along very often. Indian Motorcycle is one of them.

Founded in 1901, Indian Motorcycle is the original American motorcycle brand — a name built on craftsmanship, attitude, and a serious sense of freedom. And we’re excited to say Noise is now partnering with Indian Motorcycle as its global paid media partner, helping shape how this iconic brand shows up across the US and beyond from 2026.

A defining moment for an American original

This partnership comes at a pivotal time for Indian Motorcycle. Following its recent acquisition by Carolwood LP for circa $450 million, the brand is entering a new era - one focused on sharpening its position, reconnecting with its roots, and showing up with renewed confidence as the OG American motorcycle brand.

As part of this next chapter, we’ll be working closely with Brad Parscale, President Trump’s ex-campaign manager, who is leading Indian Motorcycle’s wider brand and positioning work. Brad is setting the vision for how the brand returns to what made it iconic and our role at Noise is to help bring that to life through paid media.

“This is a pivotal moment for Indian Motorcycle. As we sharpen our focus on who we are and what we stand for, paid media has a critical role to play in how that story is told and experienced today. Noise demonstrated a clear understanding of our heritage, our ambition, and how to translate that into modern, performance-driven media that works at both national and dealer level. We’re excited to partner with them as we enter this next chapter.”

‍Andrew Shanfeld
Chairman Indian Motorcycle, Co-Founder Carolwood

Why we’re excited

The brand has an incredible story, unmistakable design, and real authority in the category. Our role is to help bring that to the forefront — reminding riders why Indian Motorcycle matters, why it stands apart, and why now is the moment to choose it.

From national brand moments to local dealership activity, we’ll be helping Indian Motorcycle reach the right people, tell its story with confidence, and turn interest into action.

“Indian Motorcycle is an absolute icon,” says Matt Stevenson, Head of Paid Media at Noise. “It has heritage, attitude, and authenticity — our job is to make sure that comes through clearly and powerfully in how the brand shows up today.”‍

What we’re working on

‍We’ll be setting the direction for Indian Motorcycle’s paid social activity across the US, building a clear journey that takes people from first spark of interest to actually wanting to get on a bike.

That means:

• Big, bold storytelling that does justice to the brand
• Clear reasons to believe in the product
• Smarter ways of supporting Indian’s nationwide dealer network
• Media that feels confident, considered, and unmistakably Indian

No noise for the sake of it. Just strong ideas, well told, at the moments that matter.

“This is exactly the kind of brand we love working with. Indian Motorcycle has cultural weight and real confidence. We’re here to help it show up boldly, reach new riders, and scale in a way that feels true to who they are.”

‍Anthony Goldman, Co-Founder at Noise.

What’s next‍

The work will roll out across Meta and Google, supporting both national brand storytelling and regional dealerships. It’s about building momentum, consistency, and excitement around a brand that’s been leading the way for over a century.

This partnership marks the start of a new chapter — and we’re proud to be riding alongside one of the most iconic names on two wheels.

If you need help scaling your brand through paid media, get in touch at brands@noisemediagroup.co.uk

To learn more about Indian Motorcyle please visit www.indianmotorcycle.com