JustPark launches first-ever brand campaign across London
JustPark — the UK's most trusted parking platform with over 45,000 private driveways and spaces — has launched its first major brand awareness campaign across London and surrounding commuter regions.
The campaign's central concept: "It's like parking on your mate's drive — if you had 45,000 mates."
Creative shows an everyday character parking across multiple locations, featuring diverse homeowners who list their spaces — enabling passive income for hosts. Some placements also highlighted the benefits of renting out a driveway.
The campaign runs across OOH placements in rail stations, commuter hot-spots, street furniture, and TfL tube cards, plus digital channels including YouTube, Meta, and TikTok. It also coincided with two new product launches: voice activation and in-car booking.
Expected reach: upwards of 80 million impressions over three months.
"This campaign is a major step towards reaching our full brand potential in a highly engaged market."
— Holly Parsons, CMO, JustPark
"It's rewarding to see a brand invest in awareness and brand-building alongside ongoing performance channels."
— Anthony Goldman, Co-Founder, Noise Media
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