Little Mix's Perrie Edwards signs with Noise
Noise Media has won the account for Disora, a fashion label founded by Perrie Edwards of Little Mix — the group that accumulated over 12 billion streams after winning The X Factor in 2011.
Disora targets luxury fashion globally, offering statement pieces and everyday wardrobe items including gym wear, hoodies, sports bras, cropped sweaters, and leather jackets.
Noise's scope covers creative and brand strategy, content production, and influencer marketing. A two-day shoot featuring Perrie alongside diverse models has been completed, with content planned across all brand channels including TikTok and the website.
Disora launched in October 2022, selling out its debut collection within 48 hours.
"We are really excited to be working with Perrie Edwards on Disora. It has been amazing to bring the brand to life and we look forward to seeing the athleisure line continue to grow."
— Louisa Goldman, Head of Production, Noise Media
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