Noise partners with Davines Group to head up their global TikTok strategy

Noise Media has announced a partnership with Davines Group to lead their global TikTok strategy, focusing on brand awareness among younger audiences and driving ecommerce conversions through a full-funnel approach.

Davines is an Italian family company founded in Parma in 1983, launching its professional haircare brand in 1993. It emphasises sustainable, artisanally-crafted products — and its results reflect that clarity of purpose. In 2021, the brand reported €192 million in turnover, a 26% increase on 2020, with North America growing +31%, the UK +53%, France +39%, and Italy +16%.

Sustainability is central to Davines' operations. The company now sources 99.7% of its energy from renewables and actively works to reduce plastic use and carbon footprint.

TikTok offers a unique opportunity to increase brand exposure, generate community engagement, and connect with the next generation of Davines customers in a way that's authentic to the brand.