Dressed for Digital: Apricot and Noise Stitch Up a Growth Plan

We’re buttoning up a brand-new partnership — Noise is now working with Apricot, the British fashion brand known for flattering fits, timeless prints and clothes that just work for real life.

Apricot has been winning hearts (and wardrobes) for years through their own stores and by partnering with big-name retailers. Their e-commerce store has been growing steadily — but now they’re ready to own it, scale it, and make it a major player in the business. And we’re here to help them do exactly that.

We’ll be combining precision-targeted paid media with a fresh, fashion-forward content shoot to bring Apricot’s digital presence to life. The goal? To create campaigns that are as eye-catching as the clothes themselves and impossible to scroll past, while reaching stylish new audiences online.

And we’re not just sticking to what’s already working. We’ll be expanding into new paid channels, testing, learning, and finding the smartest ways to make Apricot’s e-commerce sales soar.

Matt Stevenson, Head of Paid at Noise, says:

“Apricot has already nailed their in-store and retail game. Now it’s about taking that same success online — turning e-commerce from a growing channel into a thriving one. We can’t wait to see just how far we can take it together.”

With standout creative and paid campaigns designed to perform, this partnership is all about helping Apricot dress for digital success — and the best part? This is just the beginning.