Paid Social · Search · Student
The student travel campaign that turned scrolls into stamped passports.
The Story
Intro Travel didn't want to go viral. They wanted to go global. The student audience was dreaming of adventure, and the campaign aimed to turn that into bookings.
We ran always-on paid social across Meta, TikTok, and Google, converting raw tour leader footage into social-first creative aimed at driving student travel bookings. Full-funnel paid media ran across Meta and TikTok, always driving awareness, with bursts of student-focused campaigns around peak moments like Freshers and New Year.
Tour leader footage was repurposed into platform-native ad assets designed to feel authentic and relatable. Meta and TikTok sparked the intent, while Google Search converted it — with each stage of the funnel optimised to move traffic through to purchase.
Campaign Focus
Always-on paid social and search campaign across Meta, TikTok, and Google — converting tour leader footage into platform-native creative, with seasonal bursts around Freshers and New Year to capitalise on peak student booking intent.
Results
500K+ site clicks in 2024, 89% YOY purchase increase, 26% YOY engagement increase.
WE MADE TRAVEL CONTENT THAT GOT STUDENTS TO ACTUALLY BOOK
WE RAN ALWAYS-ON + SEASONAL CAMPAIGNS
Full-funnel paid media across Meta and TikTok, always driving awareness, with bursts around peak moments like Freshers and New Year.
WE TURNED RAW FOOTAGE INTO SCROLL-STOPPING ADS
Repurposed tour leader content into social-first assets.
WE FOCUSED ON FUNNEL FLOW
Meta and TikTok sparked intent; Google search converted it.
"Intro Travel didn't want to go viral. They wanted to go global."
Services Delivered
Case Study Film
Campaign Imagery
