Audio-Technica Social Media Marketing Campaign

THE CONTENT SHIFT THAT TURNED UP THE VOLUME ON MUSIC CULTURE.

Audio-Technica didn’t just sell sound. It became the sound of culture. What started as a product-driven brand struggling to connect with its audience, turned into a thriving hub for music lovers. By ditching the traditional approach, embracing high-energy storytelling, and making social a two-way stage, we transformed Audio-Technica into a brand fans don’t just follow, they engage with.

Privacy Preference Center

When you visit websites, they may store or retrieve data in your browser. This storage is often necessary for the basic functionality of the website. The storage may be used for marketing, analytics, and personalization of the site, such as storing your preferences. Privacy is important to us, so you have the option of disabling certain types of storage that may not be necessary for the basic functioning of the website. Blocking categories may impact your experience on the website.

Accept all Reject all Confirm Choices Close

Manage Consent Preferences by Category

Marketing

These items are used to deliver advertising that is more relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. Advertising networks usually place them with the website operator’s permission.

Analytics

These items help the website operator understand how its website performs, how visitors interact with the site, and whether there may be technical issues. This storage type usually doesn’t collect information that identifies a visitor.

Audio Technica

THE CONTENT SHIFT THAT TURNED UP THE VOLUME ON MUSIC CULTURE.

WE MADE LISTENERS FEEL LIKE PART OF THE BEAT

tHE rESULTS?

AUDIO-TECHNICA BECAME KNOWN AS THE SOUND ICON