Just Park

THE PERFORMANCE CAMPAIGN THAT DROVE JUSTPARK ALL THE WAY TO ACQUISITION

JustPark came to us with a clear mission: make parking easier and scale while doing it. What started as a performance-focused brief turned into a full-blown success story; culminating in JustPark’s acquisition by US-based ParkHub, backed by LLR Partners and FTV Capital. Through a razor-sharp paid media strategy, we transformed JustPark into the most compelling parking solution in the UK.

Campaign Focus: Full-funnel paid media strategy for JustPark across paid search, paid social and app channels focused on conversion and customer acquisition at scale.

Results: 68% increase in monthly conversions, 60% YOY revenue increase, 52% decrease in CPA, JustPark acquired by US-based ParkHub.

JustPark full-funnel paid media campaign across search, social and app channels

WE TURNED JUSTPARK INTO THE UK’S GO-TO PARKING SOLUTION.

WE BUILT A PERFORMANCE ENGINE

Executed a data-led, full-funnel paidmedia strategy across search, social, and app channels.

WE DROVE TRAFFIC THAT BOOKED

Targeted campaigns led users directly to the JustPark website and app to convert interestinto bookings.

WE FOCUSED OF EFFICIENCY AT SCALE

Optimised campaigns in real-time to drive conversions while significantly reducing acquisition costs through building trust.

Social-first content produced for Just Park to drive awareness and engagement.

The Results?

DIGITAL RESULTS MEANT JUST PARK WERE ACQUIRED BY PARKHUB.

68%
increase in monthly conversions.
60%
increase in YOY revenue.
52%
decrease in customer acquisition cost.
High-quality photo of smart car being parked easily
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