Paid Search · Paid Social · App
The performance campaign that drove JustPark all the way to acquisition.
The Story
JustPark came to us with a clear mission: make parking easier and scale while doing it. What started as a performance-focused brief turned into a full-blown success story — ultimately leading to JustPark's acquisition by US-based ParkHub, supported by LLR Partners and FTV Capital.
A data-led full-funnel paid media strategy was executed across search, social, and app channels. Targeted campaigns guided users toward the JustPark website and app, turning intent into bookings.
Campaigns were continuously optimised in real time, driving conversions while significantly reducing acquisition costs — building the commercial momentum that made JustPark an attractive acquisition target.
Campaign Focus
Full-funnel paid search and paid social campaign for JustPark — combining app install campaigns, conversion-focused social creative, and search to drive bookings and reduce CAC at scale.
Results
-52% customer acquisition cost, +60% YOY revenue, significant growth in app installs — JustPark was subsequently acquired.
WE TURNED JUSTPARK INTO THE UK'S GO-TO PARKING SOLUTION
WE BUILT A PERFORMANCE ENGINE
Executed a data-led, full-funnel paid media strategy across search, social, and app channels.
WE DROVE TRAFFIC THAT BOOKED
Targeted campaigns led users directly to the JustPark website and app to convert interest into bookings.
WE FOCUSED ON EFFICIENCY AT SCALE
Optimised campaigns in real-time to drive conversions while significantly reducing acquisition costs through building trust.
"The energy they bring to their work and the growth they have found has been astonishing. Our revenue increased 60% last year as a result."
Services Delivered
Case Study Film
Campaign Imagery
