Noise Shops For Trudi’s Bananas

We’ve peeled back the layers… and we’re thrilled to announce our partnership with Trudi’s!

We’re excited to announce our partnership with Trudi’s, the bold new fruit brand from Fyffes, to help bring their mission to life through social.

Trudi’s isn’t just about bananas—it’s about impact. With a commitment to empowering banana-growing communities, improving access to nutrition for children and their families and creating a fairer future, Trudi’s is redefining what it means to be a fruit brand with purpose.

Shaping a More Conscious Choice

For too long, bananas have been seen as just another fruit—picked up without thought. Trudi’s is here to change that. Backed by Fyffes scale and legacy, they’re on a mission to show that good fruit can do good, making them the first truly purpose-led global banana brand.

Bringing Trudi’s Mission to Life on Social

Our role? To help Trudi’s own the conversation. Together, we’ll:

• Tell the real stories—spotlighting growing communities and their families, the impact, and the communities behind Trudi’s.

• Inspire more conscious choices—building a brand that people connect with and want to support.

• Create a movement of ‘Do-Gooders’—sparking action, joy, and meaningful change.

• Make social feeds brighter—mixing purpose with playfulness to shake up the industry.

A Shared Vision for Change

"Hearing about Trudi’s work opened my eyes to what’s really happening in the fruit industry. We pick up bananas without thinking about the people behind them—but that’s about to change," says Samantha Harris, Client Strategy Director. "I’m beyond excited to help spread this knowledge in a way that’s engaging and impossible to ignore. Trudi’s is here to shake things up, and we’re bringing that story to life—making people smile while doing good in the process."

Adriano Di Dia, Chief Marketing Officer, added:
"At Trudi’s, we’re here to change the way people think about fruit. And to do that, we need a partner who knows how to turn purpose into impact on social. That’s why we’re excited to be working with Noise Media. They get how to build a brand that thrives online—because that’s where real education and change starts. With their creativity and expertise, we’re ready to shake up the category and get people thinking twice before they pick their bananas."

We can’t wait to bring goodness to the feed, spark change, and make people think differently about the bananas they choose.

Give Trudi’s a follow to stay up to date at @hellotrudis