Mileage Meets Media: OTTO and Noise Shift Gears

We’re putting the pedal to the metal on something we’re truly excited about — Noise is now working with OTTO, the car subscription service built exclusively for Uber drivers.

OTTO makes it simple for rideshare drivers to get behind the wheel without the stress of buying, leasing, or dealing with long-term commitments. With one monthly subscription, drivers get a fully maintained, Uber-ready car — leaving them free to focus on what matters most: earning, connecting, and being part of a thriving driver community.

Our role? We’ll be shifting OTTO’s paid media into top gear, targeting the right drivers with the right message, and delivering campaigns that speak directly to the unique needs of the Uber driver audience. We’ll also be producing a brand-new content shoot to capture the energy, resilience, and camaraderie that define this community.

Because for OTTO, it’s not just about cars — it’s about people. It’s about making drivers’ lives easier, building trust, and creating a service that feels human.

Matt Stevenson, Head of Paid at Noise, says:

“OTTO is more than a subscription — it’s a support system for Uber drivers. We’re excited to help tell that story through targeted campaigns and fresh, authentic content that really resonates with their community.”

From hyper-targeted paid campaigns that speak drivers’ language to authentic photo and video content showcasing real people and real stories, we’re ready to take OTTO’s brand further — together.

Buckle up — this ride’s just getting started.