OOH · Paid Social · Creative
The viral campaign that made TaskRabbit a household name across Europe.
The Story
What started as a viral OOH moment in London became a full-scale expansion across five markets.
Song lyric parodies transformed buses, billboards, and Underground stations into viral content. Placements were chosen deliberately so that passersby would photograph and share the ads organically, effectively turning the public into distributors of the campaign message.
UGC social content and retargeting conversion ads turned online views into bookings, moving customers down the funnel. Following success in London, the campaign rolled out to additional European markets, with the creative adapted for local audiences while preserving its original viral character.
Campaign Focus
Song lyric parodies placed on buses, billboards, and Underground stations across London — designed to be photographed and shared. UGC retargeting then converted that organic awareness into bookings across seven European markets.
Results
370% branded search increase, 80% lower customer acquisition cost, 850% ad spend increase across 7 markets, Gold Drum Award for Best OOH Campaign 2025.
WE TURNED EUROPE INTO TASKRABBIT'S PLAYGROUND
BILLBOARDS THAT BROKE THE INTERNET
Song lyric parodies transformed buses, billboards, and Underground stations into viral content.
OOH DESIGNED FOR SOCIAL
Ads were strategically placed where people would snap, share, and spread the message for us.
WE DIDN'T JUST STOP AT AWARENESS
UGC social content and retargeting conversion ads turned online views into bookings, moving customers down the funnel.
WE SCALED ACROSS EUROPE
After blowing up in London, we expanded the campaign to Spain, Germany, France, Italy and Portugal — maintaining its viral DNA, while adapting it for local audiences.
"Noise completely changed TaskRabbit's way of thinking about marketing. They built our city-by-city marketing stack and helped us scale globally."
Services Delivered
Case Study Film
Campaign Imagery
