“We’ve been really impressed by the level of energy, excitement and skill they have given to us. We’ve seen significant growth in our core KPI’s and are excited about scaling across Europe.”
Dan Miller, Marketing Manager EMEA, Taskrabbit
The brief.
TaskRabbit became a household name in the US, achieving scale by providing same-day home services. They were looking for a new agency to lead their digital expansion across Europe, as consumer demand continued to increase.
The strategy.
A full digital marketing funnel that utilised existing customer data to attract and build new customers. Focusing on Facebook & Instagram first then utilising a full Search Engine Marketing strategy with TikTok, Pinterest and Facebook to retarget and acquire. Once we achieved targets set throughout the funnel in the UK, we replicated and adjusted this by territory. Taking them across Italy, Spain, Portugal, France and Germany. ‘Don’t do it yourself’ was at the heart of a fast and evolving content strategy to attract different customers across various TaskRabbit services.
European Customer Acquisition
New Market Strategy
Global Content Creation
Video Production
Paid Media Management
Paid Social Strategy
Photography
Motion Graphics
Design
Campaign Concept
Paid Search
