Rewired by ITV

The Challenge

Rewired Clothing, Love Island’s exclusive fashion label were looking for a social agency to help them launch their merchandise through strategic paid social.

Our Strategy

Rewired hats were worn throughout each episode of Love Island by the contestants, creating natural demand for the brand across the world. We worked with Rewired to run outward reaching campaigns targeting those who are interested in Love Island showing the caps being worn by their favourite contestants.

This was followed up with dynamic ads as part of the retargeting process to increase conversions. The campaign was so successful that Rewired ran out of stock two weeks in!

The Results


Hats Sold in First Month


Return on Ad Spend