Just Eat

The Challenge

To help keep Just Eat front of mind over the key exam period, we designed a fully interactive social campaign to engage students with the country’s favourite takeaway brand.

Our Strategy

We created a first in aromatic phone technology –  enabling students to smell their favourite takeaways through their phone!

 

We then created social hype through a series of live gameshows via social broadcasting, testing students knowledge on world cuisine in order to win Just Eat promo codes.

The Results

15,500

Students Signed up to Just Eat

100%

Voucher Code Redemption Rate

100,000

Student Engagements