App Launch Campaign

We were briefed with helping one of the worlds biggest dating Apps relaunch in the UK. Badoo wanted to create a video first campaign that would generate a huge positive noise and attract new singles to the platform.

Our Strategy

Creative
This campaign was all about nailing the creative. With social first video at the heart of our content strategy, we produced a parody version of a widely loved scene from ‘Love Actually’. To continue the conversation, we then created a series of supporting Influencer content which we distributed across our network.

Highlights We had some of the world’s biggest influencers share and tag their friends in the parody video, generating over 3x more user engagement than other partners who had also been given the same brief, including Unilad and Viral Thread.

The Results

1,300,000

Organic Views

78%

Positive Sentiment

200,000

Social Interactions

25,000

App Installs