The Challenge

Help one of the world’s biggest dating apps relaunch in the UK, reconnecting the brand to 16-31 year olds, with a focus on students

Our Strategy


We reproduced a parody version of a widely loved scene from ‘Love Actually’ using well known social media influencers. We integrated the Badoo brand and message throughout the video and produced a series of supporting content to amplify this to our social communities.

 

We had some of the worlds biggest influencers share and tag their friends in it, generating over 3x more user engagement and app installs than other partners, including Unilad and Viral Thread combined

The Results

1,300,000

Organic Views

78%

Positive Sentiment

200,000

Social Interactions

25,000

App Installs

“Our influencer campaign went viral and saw more meaningful social engagement and app downloads than Unilad + ViralThread combined!”

Georgie Jones, Badoo