“Noise have made a huge impact on our overall business targets by creating a marketing strategy that we can now scale and replicate around the world. They fully understand how to tackle the pacing of both supply and demand side propositions like ourselves.”
Laura Scoffin, Marketing Manager, Koru Kids
The ask.
Koru Kids, a tech-first childcare platform connecting families with experienced nannies, aimed to accelerate both customer and nanny acquisition. The challenge was to scale registrations for both families and nannies, while lowering the cost per acquisition (CPA) across the board.
Paid Media | Social Creative | UGC | Influencer
Services.
The approach.
We began with a complete social rebrand to elevate Koru Kids' presence and create a fresh, engaging tone of voice. Our approach included:
Content Creation: Developed social-first content, including original production shoots, influencer partnerships and motion graphics tailored for each platform.
Targeted Campaigns: Rolled out hyper-targeted dynamic ads to reach the ideal families and nannies, driving sign-ups for both sides of the marketplace.
Continuous Optimization: Applied a data-driven approach to optimise campaigns and reduce CPA, ensuring high-performing ads reached the right audience.
The results.
57K+
New nannies registered in 3 months
14K+
New families registered in 3 months
77%
Decrease CPA in the first 3 months
66%
Deceased CPA in the first 3 months
The campaign led to outstanding outcomes, with 57k+ new nannies and 14k+ new families registering in just three months. We achieved a 77% reduction in CPA for nanny registrations and a 66% reduction in CPA for families, maximising efficiency and delivering significant growth across the business.