Senior Digital Analyst

Written By Lucinda Scholey

We're looking for a Senior Digital Analyst to ensure the delivery of high quality data solutions spanning strategic consulting, reporting, analysis, research, data science disciplines and marketing activation. You’ll be a key addition to a dynamic team, bringing your experience and analytics skills to drive deeper analysis and data-driven recommendations for our clients.

Who are we?

Noise Media is an award winning, social-first digital marketing agency based in London. We work with some of the world’s leading brands and innovative start ups to help them reach their full potential. We utilise our years of expertise to create and deliver innovative and exciting marketing campaigns, connect brands with our highly engaged communities, and manage entire social media strategies - everything from strategy and creative production to paid media deployment. Our clients include Sky, Vodafone, Brothers Cider, Missguided, TaskRabbit, Just Eat, ASOS, Apple & Papa John’s.

Who are you

  • You enjoy working collaboratively, but also with autonomy as an individual (no micromanaging here). You will be empowered to challenge, to have a voice, to make improvements through change and drive the business forward as we go from strength to strength.  

  • You consider excellent communication and ‘data story-telling’ to be key when conveying complex messages to team mates and stakeholders. Utilising analytical techniques, you enjoy simplifying datasets to identify purposeful trends and drive conclusions, making recommendations that are based on evidence.

  • Learning is important to you. With a strong grasp of descriptive statistics, you’re keen to learn & apply more advanced techniques to help solve new problems; whether that’s forecasting campaign results, performing statistical tests to conclude on A/Bn test outcomes or using techniques to develop customer propensity-to-buy models.

  • Proactive, organised, dedicated, team player

Key duties and responsibilities

Campaign Strategy

  • Collaborate with internal and external teams in defining campaign objectives and advise on measurement strategies.

  • Advise on relevant KPIs.


Reporting & Data Visualisation

  • Develop custom marketing dashboards for our clients, using reporting tools, such as Excel, Tableau, Google Data Studio or Power BI.

  • Report on key metrics, analysing and interpreting trends and providing actionable insights based on available data.

  • Perform deep-dive conversion analysis to influence conversion optimisation strategies, with solid analytical grounding.


Analytics & Technical

  • Advise on campaign tagging and additional on-site tracking strategies.

  • Use available campaign & first-party (client) datasets to deep-dive and troubleshoot campaign performance.


Communication

  • Collaborate with our commercial team to identify and explore opportunities to cross-sell services and support new client acquisition.

  • Collaborating with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work when required.

  • Communicating and presenting to colleagues, senior managers, and clients.

Required skills

  • Knowledge of digital marketing across social, display, and programmatic platforms.

  • Highly experienced working with Google Adwords and other paid search platforms.

  • Highly experienced measuring and analysing online marketing campaigns including: organic and paid search, email, affiliate, display and social.

  • Experience in working with website optimisation tools for A/B and multivariate testing, e.g. Optimizely, Google Website Optimizer, Visual Website Optimizer.

  • Experience using tag management tools such as Tealium.

  • Experience with reporting and data visualisation tools, such as Tableau, Google Analytics, Data Studio, Power BI or other.

  • Advanced Excel.

  • Proficiency with Microsoft Word and PowerPoint for producing client reports and presentations.

  • Excellent interpersonal and collaboration skills.

  • Strong communication and presentation skills.

Desirables

  • You are skilled in using SQL database technologies to join, manipulate and summarise large datasets.

  • You have experience combining large (> 5 million rows) first-party data assets to produce customer/visitor segmentations and drive retargeting recommendations.

  • You have experience in both agency and client-side positions.

Perks of Noise

  • 25 days holiday

  • Nest Pension Scheme

  • Health Insurance 

  • Trendy warehouse style office in the heart of Camden

  • Free breakfast and drinks

  • Attendance of industry networking events and marketing conferences

  • Monthly team events

  • Staff events: In-house business seminars and motivational speakers

  • Salary: Competitive depending on experience

Interested?

Send us your CV and cover letter using the button below

Lucinda Scholey
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