Voxi

HOW VOXI BECAME THE STUDENT SIM EVERYONE SWITCHED TO.

Vodafone’s student SIM, VOXI, needed to cut through the noise and drive real conversions. But in a market where Gen Z has a 7-second attention span and ignores traditional ads, we had to rethink the approach. By tapping into UGC, student ambassadors, and hyper-relevant social content, we made VOXI the SIM students actually paid attention to—and wanted.

WE MADE VOXI THE ONLY STUDENT SIM WORTH PAYING ATTENTION TO.

WE TURNED UGC INTO A PERFORMANCE DRIVER

‍Introducing UGC-style creative for the first time led to a 124% higher CTR than VOXI’s usual static and motion ads.

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‍WE ACTIVATED STUDENT AMBASSADORS

‍Leveraged micro-influencers to create student-led content and drive SIM conversions through peer recommendation.

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‍WE PARTNERED WITH STUDENT PUBLISHERS

‍Worked with AmberStudent and other networks to expand VOXI’s reach, though conversions remained low.

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‍WE FOCUSED ON HIGH IMPACT PAID SOCIAL

‍Ran hyper-targeted traffic campaigns designed to engage Gen Z with content that instantly grabbed their attention.

tHE rESULTS?

VOXI BECAME THE STUDENT SIM OF CHOICE

175k+

students driven to the voxi site.

1.3k

new student customers.

15%

engagement rate, with top content hitting 6% CTR.

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