Paid Social · UGC · Gen Z
How VOXI became the student SIM everyone switched to.
The Story
Vodafone's student SIM, VOXI, needed to cut through the noise and drive real conversions. But in a market where Gen Z has a 7-second attention span and ignores traditional ads, a rethink was required.
Introducing UGC-style creative for the first time proved to be a significant performance driver, outperforming the brand's previous static and motion ad formats by a substantial margin. Micro-influencers were activated to produce student-led material, driving SIM conversions through peer recommendation.
We also partnered with student publishers including AmberStudent to broaden VOXI's reach, and ran hyper-targeted traffic campaigns across paid social built around content designed to instantly grab the attention of a Gen Z audience on TikTok and Meta.
Campaign Focus
UGC-style creative and student micro-influencer activation for VOXI across TikTok and Meta — targeting Gen Z with peer-led content and student publisher partnerships to drive SIM conversions.
Results
175K+ students driven to site, 124% higher CTR vs standard formats, 15% engagement rate, 1,300 new student customers.
WE MADE VOXI THE ONLY STUDENT SIM WORTH PAYING ATTENTION TO
WE TURNED UGC INTO A PERFORMANCE DRIVER
Introducing UGC-style creative for the first time led to a 124% higher CTR than VOXI's usual static and motion ads.
WE ACTIVATED STUDENT AMBASSADORS
Leveraged micro-influencers to create student-led content and drive SIM conversions through peer recommendation.
WE PARTNERED WITH STUDENT PUBLISHERS
Worked with AmberStudent and other networks to expand VOXI's reach.
WE FOCUSED ON HIGH IMPACT PAID SOCIAL
Ran hyper-targeted traffic campaigns designed to engage Gen Z with content that instantly grabbed their attention.
"UGC-style creative led to a 124% higher CTR than VOXI's usual static and motion ads."
Services Delivered
Case Study Film
Campaign Imagery
