Campaign Focus: Viral OOH and paid social campaign for TaskRabbit across seven European markets using song lyric parody creative.
Results: 370% increase in branded search, 138% increase in organic search, Gold Drum Award for Best OOH Campaign.
BILLBOARDS THAT BROKE THE INTERNET
Song lyric parodies transformed buses, billboards, and Underground stations into viral content.
OOH DESIGNED FOR SOCIAL
Ads were strategically placed where people would snap, share, and spread the message for us.
WE DIDN’T JUST STOP AT AWARENESS
UGC social content and retargeting conversion ads turned online views into bookings, moving customers down the funnel.
WE SCALED ACROSS EUROPE
After blowing up in London, we expanded the campaign to Spain, Germany, France Italy and Portugal - maintaining its viral DNA, while adapting it for local audiences.
