Pure

The dating app campaign that made Playboy swipe right.

PURE didn’t just grow. It became the official dating partner of Playboy. What started as an underdog in a crowded market struggling for downloads, turned into a movement that redefined modern dating and put Pure on the map.

We gave dating a new language

WE MADE A PRETZEL THE ICON OF OPEN-MINDED DATING

A bold, instantly recognisable symbolthat sparked intrigue and shareability.

INFLUENCERS THAT DIDN’T JUST SELL

They started conversations – no scripts, no gimmicks—just raw, unfiltered dating stories that made PURE feel real.

WE FLOODED EVERY PLATFORM

PURE dominated TikTok, Instagram, and ASO, making it impossible to miss.

tHE rESULTS?

PURE landed a game-changing partnership with Playboy

227k
clicks in three months.
85%
positive brand sentiment.
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