Influencer · TikTok · Brand Positioning
Helping a dating app become the official partner of Playboy.
The Story
Pure started as an underdog in a crowded market struggling for downloads, then transformed into a movement that redefined modern dating — securing a major brand partnership with Playboy.
The creative strategy centred on a bold, instantly recognisable visual symbol designed to drive intrigue and shareability among audiences. Rather than scripted promotions, our influencer approach prioritised authenticity: creators shared raw, unfiltered dating stories that made PURE feel real, sparking genuine conversation instead of traditional advertising.
The distribution strategy was deliberately broad, pushing content simultaneously across TikTok, Instagram, and through app store optimisation to maximise visibility.
Campaign Focus
Influencer-led campaign positioning Pure as the go-to dating app for open-minded adults — culminating in a landmark partnership with Playboy that repositioned the brand's credibility and drove mass awareness.
Results
85% positive brand sentiment, 227K campaign clicks in 3 months, secured Pure as Playboy's official dating platform partner.
WE GAVE DATING A NEW LANGUAGE
WE MADE A PRETZEL THE ICON OF OPEN-MINDED DATING
A bold symbol sparking intrigue and shareability.
INFLUENCERS THAT DIDN'T JUST SELL
Raw, unfiltered dating stories made PURE feel real.
WE FLOODED EVERY PLATFORM
Dominating TikTok, Instagram, and ASO.
"The incredible and very dedicated team at Noise helped us bring brand awareness through high quality influencer partnerships."
Services Delivered
Case Study Film
Campaign Imagery
