PETA

THE AI CAMPAIGN THAT SAID WHAT LEATHER ADS NEVER WILL

PETA doesn’t tiptoe. It confronts. And this time, it did it without a single animal, shoot, or set. We launched a film designed to stop people mid-scroll and make them rethink what they’re wearing.

WHY AI? BECAUSE THE MEDIUM MATCHED THE MESSAGE.

Entirely AI-generated film
Zero animals used. Ethics built into the process, not added at the end.

Visually striking, emotionally hard-hitting
Imagery that would be near-impossible to shoot for real — created faster and more affordably.

No gimmicks, no tech-for-tech’s-sake
AI used as a creative tool to serve the story, not distract from it.

Built for attention and debate
Designed to spark conversation, not passive viewing.

tHE rESULTS?

THE RESULTS? ATTENTION, SHARES, AND INDUSTRY BUZZ.

1000s
of organic social impressions.
100s
strong engagement and conversation across platforms.
PR
coverage from top industry publications, including campaign live.
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