Social · Influencer · Community
The baby tech social strategy that let parents around the world finally sleep.
The Story
In a category full of features and claims, trust was the real currency. Our approach centred on making social media function as a real-time parenting support system, driving authentic conversations and repositioning Nanit from a standard baby monitor into an indispensable tool for new parents.
The campaign delivered bite-sized sleep tips, expert advice, and real-life reassurance across Instagram, Facebook, and TikTok. Influencer-generated UGC placed the product with real parents to build credibility organically.
Every DM, every late-night question, every comment answered — framing engagement as a trust-building mechanism rather than a vanity metric.
Campaign Focus
Full social media overhaul for Nanit across Instagram, TikTok, and Facebook — combining influencer partnerships, UGC content, and community management to grow brand awareness and drive direct sales in a competitive baby tech market.
Results
+290% monthly conversions, 175% engagement surge, 624% community growth in 3 months, 227K campaign clicks.
WE TURNED SOCIAL INTO A PARENTING LIFELINE
CONTENT THAT PARENTS ACTUALLY NEED
Bite-sized sleep tips, expert advice, and real-life reassurance across platforms.
INFLUENCERS WHO MADE IT REAL
Authentic UGC built credibility through real parents.
A COMMUNITY BUILT ON SUPPORT
Every DM, comment, and late-night question answered.
"They've played a major part in helping us develop successful and effective growth strategies and social listening methods."
Services Delivered
Case Study Film
Campaign Imagery
