Campaign Focus: Full-funnel paid media across Meta and Google, rebuilt around raw, social-first POV creative to drive high-intent motorcycle leads at scale.
Results: 13,400+ leads in two months, CPL cut from $76 to $58 (vs $160 forecast), 247% of lead forecast in month two, and a record-breaking Google account month up 272% MoM.
WE TOOK CHARGE FROM DAY ONE
We took the reins fast, building a clean setup and rebalancing spend across Meta and Google. Delivery scaled smoothly within weeks, setting up the record-breaking run that followed.
WE MADE CREATIVE THAT FELT REAL
We ditched polished, brand-led ads for raw, POV riding footage that stopped the scroll — video drove a 3.8% CTR and became the engine behind every efficient lead.
WE SCALED WITHOUT LOSING EFFICIENCY
As spend tripled into month two, CPL fell instead of rising — from $76 to $58, while conversion rate climbed and lead volume nearly quadrupled.
WE BROKE THE GOOGLE RECORD
A rebuilt Performance Max structure put the right bike in front of the right rider — driving the best-ever month on the account, beating the previous record by 35%.
THE RESULTS?
WE BUILT A LEAD ENGINE THAT BEAT EVERY FORECAST.
