Paid Media · UGC · D2C
The D2C strategy that turned Davines from salon icon to consumer staple.
The Story
Davines was already a titan in professional haircare — trusted by salons, revered by stylists. But they wanted more. They wanted to bring their sustainable, salon-quality products straight to consumers.
We consolidated fragmented accounts into a single, scalable, global strategy — clarity, control, and consistency. Strategies were tailored for key European markets, speaking directly to local consumers in their language.
Meta and Google ads were rebuilt with sharper targeting and added retargeting layers, optimising every funnel for action. We crafted UGC social content alongside high-impact product visuals, turning salon quality into everyday aspiration.
Campaign Focus
Consolidated fragmented paid accounts into a single performance engine spanning Meta and Google across three European markets, with localised creative and UGC content that brought salon quality into everyday consumer aspiration.
Results
+67% Meta purchases with no spend increase, +53% Meta revenue across 3 EU markets, +50% Google conversions, +30% overall ROAS uplift.
WE TURNED DAVINES INTO A D2C POWERHOUSE ACROSS EUROPE
UNIFIED GLOBAL EFFORTS
Streamlined scattered accounts into a single, scalable, global strategy.
LOCALISED LIKE NEVER BEFORE
Tailored strategies for key European markets.
SUPERCHARGED PAID MEDIA
Rebuilt Meta and Google ads, sharpening targeting and retargeting layers.
BROUGHT THE BRAND TO LIFE
Crafted UGC social content and high-impact PDP visuals.
"Noise centralised our marketing and paid efforts across Europe bringing all markets under a holistic mentality. Since then results and performance has soared."
Services Delivered
Case Study Film
Campaign Imagery
