Davines

THE D2C STRATEGY THAT TURNED DAVINES FROM SALON ICON TO CONSUMER STAPLE.

Paradisus didn’t just refresh its brand. It rewrote the rules of all-inclusive luxury. Once seen as just another resort, it now owns the space of immersive, experience-driven, all inclusive travel. By transforming every touchpoint, social, content, and even in-resort materials, we made luxury feel like an experience before guests even arrived.

WE TURNED DAVINES INTO A D2C POWERHOUSE ACROSS EUROPE

UNIFIED GLOBAL EFFORTS

‍Streamlined scattered accounts into a single, scalable, global strategy-clarity, control, and consistency.

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‍LOCALISED LIKE NEVER BEFORE

‍Tailored strategies for key European markets, speaking directly to local consumers in their language.

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‍SUPERCHARGED PAID MEDIA

‍Rebuilt Meta and Google ads, sharpening targeting, adding retargeting layers, and optimising every funnel for action.

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‍BROUGHT THE BRAND TO LIFE

‍Crafted UGC social content and high-impact PDP visuals, turning salon quality into everyday aspiration.

tHE rESULTS?

WE DIDN’T JUST REACH CONSUMERS. WE CONVERTED THEM.

50%

increase in conversions on Google.

49%

surge in revenue on Google with a 25% boost in ROAS.

30%

uplift in ROAS, making every ad pound work harder.

67%

more purchases on Meta, without increasing ad spend.

53%

growth in revenue across three European markets on Meta.