OOH · Paid Social · Creative
The OOH campaign that spoke NRI fluent.
The Story
Aspora launched boldly. Tube platforms, bus stops, and NRI-dense neighbourhoods across London — the campaign prioritised cultural confidence over product explanation.
We went hyper-local with OOH placements chosen for maximum relevance, not maximum footfall. Real app UI in the creatives. Zero corporate polish. The kind of work that makes the audience feel seen rather than targeted.
Paid social ran alongside, targeting NRI audiences with the same cultural directness as the outdoor work. The result was a campaign that generated organic conversation, drove sign-ups, and turned Aspora into a brand its community actually talked about.
Campaign Focus
Hyper-local OOH across London tube stations, bus stops, and NRI-dense neighbourhoods — paired with paid social targeting NRI audiences. Real app UI in the creative, zero corporate polish, cultural confidence over product explanation.
Results
100M+ OOH impressions, 2x organic search uplift, 43% increase in sign-ups, 47% increase in new active app users.
WE TOOK IT EVERYWHERE NRIs ACTUALLY ARE
HYPER-LOCAL OOH IN NRI HOTSPOTS
Tube stations and roadside placements in high-footfall areas.
CREATIVE YOU COULDN'T IGNORE
Big statements. Bold type. No distractions.
PRODUCT FRONT AND CENTRE
Real Aspora app UI used in the creative, so people immediately got what it does and how easy it is.
ZERO CORPORATE POLISH
Just confidence, clarity, and cultural relevance.
"I just wanted to drop a note and say a big thank you for bringing this campaign to life. We've received amazing feedback from customers and team members, and my phone has been blowing up with investors and the wider tech community sending me pictures."
Services Delivered
Case Study Film
Campaign Imagery
