Aspora

THE OOH CAMPAIGN THAT SPOKE NRI FLUENT

Aspora didn’t launch quietly. It went big, bold, and straight to the streets — tube platforms, bus stops, and neighbourhoods packed with NRIs. This wasn’t about explaining a product. It was about showing up with confidence and saying something people instantly felt.

WE TOOK IT EVERYWHERE NRIs ACTUALLY ARE.

Hyper-local OOH in NRI hotspots
Tube stations and roadside placements in high-footfall areas.

Creative you couldn’t ignore
Big statements. Bold type. No distractions.

Product front and centre
Real Aspora app UI used in the creative, so people immediately got what it does and how easy it is.

Zero corporate polish
Just confidence, clarity, and cultural relevance.

tHE rESULTS?

MASS ATTENTION AND REAL MOMENTUM.

100M+
impressions across high-impact OOH placements
2x
uplift in organic search during the campaign
43%
increase in sign ups
47%
increase in new active app users
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