Noise launches Love Island’s fashion label in the UK & US

Rewired Clothing, Love Island’s exclusive fashion label goes social with Noise Media, selling hats and merchandise through strategic paid social each month.


The return of ITV’s popular Love Island, has broken viewing records with over 6 million viewers on the last episode.


Rewired hats are worn throughout each episode by the contestants, creating natural demand for the brand across the world.


Through Rewired’s social channels and an evolving remarketing strategy, Noise managed to reduce the cost per acquisition of rewired hats by 75% before scaling out sales globally


We’re delighted to be working together on this. It’s one of the most relevant shows with Gen Z in the world and a huge opportunity to combine TV endorsements with a data driven social strategyAnthony Goldman, Commercial Director, Noise Media