Following a hugely successful 2019, we are delighted to be chosen as Intro Travel’s social growth agency for 2020.
The 5-star global travel operator creates adventure focused trips across Asia and Australia, allowing their travellers to experience the world and make friends along the way.
Over the last 6 months we have focused on driving Intro monthly incremental sales through social; accounting for a significant proportion of their global sales last year.
“This is another great example of how important social media is becoming in actually driving new sales for brands on top of building awareness and a community. Consumer behaviour is changing and we’re seeing thousands of people as young as 18 spending north of £1,000 on a tour as a result of social media” Anthony Goldman, Co-Founder.
Social media continues to become a massively growing influence on how Gen Z book trips and learn about where they want to travel, with over 92% saying they’ve become interested in a specific destination after seeing content on social media.
“Our focus is to target specific communities and interest groups with hyper-relevant outreach content across Instagram and Facebook, giving people the travel bug and exciting them about the tours. We then split test a host of dynamic ads and use data to optimise the marketing funnel.” Matt Stevenson, Director of Marketing.
If you’re interested in joining our growing team please email at email@example.com