Noise Media, the social marketing company, has appointed Graham Goodkind as its Chairman as it plans a fresh wave of expansion.
Currently creating and producing content for a community of over four million on Instagram, Facebook and via email, the business is experiencing over 22 million monthly engagements, some of the highest levels of engagement in the industry.
As a result, Noise Media has built up an enviable roster of brand partners actively targeting the 18-25 year old demographic, including Apple, MTV, The Economist, Deliveroo, ASOS, Superdrug, Voxi and 02.
Goodkind will work closely with the two founders of the business, CEO Joseph Levi and Commercial Director Anthony Goldman, to increase the community size to cover more verticals and to develop the services they offer brand partners.
Goodkind ‘went plural’ at the start of 2018, combining several roles predominantly in the media and communications sector in a new type of portfolio career. In addition to being Chairman and founder of Frank, one of the UK’s leading PR consultancies, he is a Board Advisor to Green Square, the M&A corporate finance boutique firm. As a Dutch Uncle® he provides business advice to several agencies and early-stage companies, in a non-executive type capacity. He is also on the board of Shift Design, a not-for-profit organisation that designs products and builds social ventures to help serve social problems, and Camden Town Unlimited, a business improvement district dedicated to growing the local economy and making Camden an even better place to live, work, visit and invest in.
Joseph Levi, CEO of Noise Media Group, said: “Graham brings a wealth of experience to the business and combines that with a down-to-earth, strategic and creative take on things. As Noise enters the next phase of growth, we are excited to have him on board as Chairman.”
Graham Goodkind added: “Joe and Anthony have done exceptionally well building the strongest student community in the UK social media space and developing that into a business that is successful for its partners, attracts the brightest young talent as employees and is in turn profitable. Together with their team they know the secret to creating engaging content. The next step is to offer brands an even larger inventory of communities and services via which to target millennials, across a whole range of interests and subjects, from food to travel, to entertainment and wellbeing. I look forward to working with them to help make it happen.”