Chopstix hires Noise Media to lead social expansion across the UK. The Noodle bar chain is home to 80 pan asian restaurants nationwide and are looking to expand following a recent £5 million funding.
Noise Media are focusing on creating a social identity for Chopstix predominantly on Facebook and Instragam.
“The chain are incredibly popular offline and have great footfall and repeat customers. By implementing and managing a full social strategy we anticipate further growth and stronger brand affinity with their target consumers” Michael Martin, Content Director, Noise Media
The strategy and execution will consist of geotargetted content campaigns to specific site locations as well as nationwide brand and PR campaign.
“We’re very excited to kick start our partnership with Noise Media. They look to deliver a very promising strategy in the coming months and we believe this will help us connect in a new way with our customers through social media” Rob Burns, Marketing Director, Chopstix Group