Superdrug were looking for a strategic partner to increase their brand presence and footfall within the 18-25 demographic. Specifically, they were looking to see an uplift in Health and Beauty Card purchases amongst young people.
To kick off the campaign we built meaningful and relevant content to encourage a social conversation around Superdrug and drive consideration for the Beautycard. We distributed our campaign content to a handful of relevant social communities and a network of micro and macro student influencers.
The core of our campaign was focused around driving Health and Beauty card orders, where we promoted an exclusive boosted student discount. Re-targeting all users who had engaged within the first phase of content, we were able to deliver the exclusive promotion to a custom audience of students who had already engaged with Superdrug, and had a stronger propensity to convert.