Superdrug

The Challenge

Superdrug were looking for a strategic partner to increase their brand presence and footfall within the 18-25 demographic. Specifically, they were looking to see an uplift in Health and Beauty Card purchases amongst young people.

Our Strategy

To kick off the campaign we built meaningful and relevant content to encourage a social conversation around Superdrug and drive consideration for the Beautycard. We distributed our campaign content to a handful of relevant social communities and a network of micro and macro student influencers.

The core of our campaign was focused around driving Health and Beauty card orders, where we promoted an exclusive boosted student discount. Re-targeting all users who had engaged within the first phase of content, we were able to deliver the exclusive promotion to a custom audience of students who had already engaged with Superdrug, and had a stronger propensity to convert. 

The Results

12.5%

Engagement rate on influencer stories

400,000

Campaign Engagements

190,000

Live Broadcast Viewers

25,000+

Health & Beauty Card Redemptions

37%

YoY increase in Superdrug social engagement