Rewired Clothing, Love Island’s exclusive fashion house, were looking for an agency to help them launch their online store. Rewired products were worn throughout each episode of Love Island by the contestants, creating natural affinity for the brand across the world. The challenge was converting this awareness into sales. Wewere briefed with driving a positive ROI through a strategic paid social funnel.
We built up a broad audience based on interests in Love Island, fashion and celebrity culture, which we introduced the Rewired brand to. Following this we then segmented the audience based on engagement and interaction with these ads and delivered more tailored product related content, using relevant scenes from Love Island.
Those that engaged with these ads were then delivered a discount code to convert them into first time customers.