Octopus Energy

The Challenge

Octopus Energy have disrupted the energy market in recent years, with their renewable energy and affordable proposition. Having successfully made a dent in the 35+ market, they were looking for a partner to help them effectively reach a student audience, driving customers from a younger demographic who offer a huge lifetime value.

Our Strategy

We began by creating a hero video that spoke to a younger audience; designed to capture students attention immediately. From here, we created a series of story first social content designed to drive conversions, focusing on their money saving proposition and free beer offering. We then ran sprint tests across all content to measure which messages, formats and platforms were driving the highest conversions. Once we identified the best performing combinations, we scaled the most effective and began a targeting process.

The Results


Social Engagements


Incremental revenue driven per month