Brothers Cider were looking for a social agency to help them build
their social communities and to position them as the go to cider for
18-34 year olds.
We started by identifying some key elements of the Brothers brand that
millennials could relate to.
These included the curiosity of trying new and exciting flavours, a sense of adventure and being able to
enjoy music festivals with friends. We then designed a full content series around them. The daily content we created included product
shoots, engaging spin the wheel and bingo games, quiz’s, recipe videos, historical information about the Brothers brand and lifestyle
shots from festivals.
The growth strategy was fuelled by encouraging the existing Brothers
Instagram audience to engage with our content and to get their friends involved as well as running a targeted competition to encourage more
18-34 year olds to follow the Brothers IG page.
6,000 - 25,500
Followers in 12 weeks 425% growth
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+44 0207 183 4671
Soho Works, 2 Television Centre, 101 Wood Lane, London, W12 7FR