Brothers Cider

The Challenge

Brothers Cider were looking for a social agency to help them build their social communities and to position them as the go to cider for 18-34 year olds.

Our Strategy

We started by identifying some key elements of the Brothers brand that millennials could relate to. These included the curiosity of trying new and exciting flavours, a sense of adventure and being able to enjoy music festivals with friends. We then designed a full content series around them. The daily content we created included product shoots, engaging spin the wheel and bingo games, quiz’s, recipe videos, historical information about the Brothers brand and lifestyle shots from festivals.

The growth strategy was fuelled by encouraging the existing Brothers Instagram audience to engage with our content and to get their friends involved as well as running a targeted competition to encourage more 18-34 year olds to follow the Brothers IG page.

IG: brotherscider

The Results

6,000 - 25,500

Followers in 12 weeks
425% growth

300%

Engagement Increase